-surf-, Boardsports | , , ,

review: Hurley Surf Club opening in san sebastian



carlesmedina1

© Carles Medina

Some moments in life are truly imperative, events one simply cannot miss, no matter what. Past Saturday, 1st of October, the Hurley Surf Club was inaugurated in San Sebastian; a new space that was created in collaboration with Pukas, just by the Zurriola beach. And as we said, we had to be there, not just to get to know and talk with some of the guys that are revolutionizing the World Surf League (John John Florence and Filipe Toledo, amongst others), but because the idea conceived by these two brands, creating this club –the third one of its kind in Europe-, deserved a special place in our agenda. The Hurley Surf Club will not only host boxing classes, amid other disciplines that may have little to do with surfing but eventually help athletes develop their technique (balance, concentration, etc.), but as well, it counts with a state of the art Video Coaching system, through which the trainer can overhaul one by one, wave after wave, the movements of the athletes to then compare them with the technique of the best surfers of the world, improving the athlete’s progression. Besides that, the club has the Nike Training Club Session, where yoga sessions are held to improve flexibility, endurance and balance. A whole wide concept materialized in an austere space, black, grey and white, designed to enhance focus and concentration. After taking the surf lesson we were invited to, we had the chance of running into the two cofounders of Pukas, Marian and Iñigo, in the dressing rooms, with whom we talked about this project: they told us that it has been six years since they wanted to take this step, and how happy they are with the help offered by Hurley to turn their dream into reality, being this the first time they come together with a big brand, taking a quality leap within the surf industry, beyond the traditional collaborations with other brands regarding designs and creations of apparel and equipment. For them it represents an evolution within the history of the club, which will now be able to reach the professional surfer offering him/her exclusive services. Besides talking with Iñigo and Marian, we also shared some words with John John Florence, a guy who faces his success within the championship tour with outstanding ease, carrying out an ordinary preparation, simply focusing on not losing what is most important for him: the fun of surfing. We finished our day enjoying the premiere of the fourth episode of TWELVE, a project directed by Bill Ballard, that narrates the path JJF followed to win his first world title. Novelties, friends, surf, Donosti, admiration and idols, all followed up by a good night sleep with the feeling that all the magic we are living will not stop.

carlesmedina3

© Carles Medina

carlesmedina4

© Carles Medina

carlesmedina5

© Carles Medina

carlesmedina6

© Carles Medina

carlesmedina7

© Carles Medina

carlesmedina2

© Carles Medina

gines_pedrero4

© Gines Pedrero

gines_pedrero2

© Gines Pedrero

gines_pedrero3

© Gines Pedrero

gines_pedrero1

© Gines Pedrero

gines_pedrero6

© Gines Pedrero

gines_pedrero9

© Gines Pedrero

gines_pedrero5

© Gines Pedrero

carlesmedina8

© Carles Medina

gines_pedrero10

© Gines Pedrero

gines_pedrero11

© Gines Pedrero

gines_pedrero12

© Gines Pedrero

hurley-center-pukas-cmedina-18

© Carles Medina

hurley-center-pukas-cmedina-11jpg

© Carles Medina

Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Share on TumblrEmail this to someone
  • newsletter & social

  • advertisement

También te puede interesar.

AndyCriereGarazi Sanchez-Ortun2016
Tuesday, March 28th, 2017

Oakley brings the Pro Santa Cruz 2017

- -surf- Boardsports events -
C5O2N4nUoAAGMap
Thursday, March 2nd, 2017

#surfstories: kelly slater embarks on a new crusade to save the oceans

- -fashion- -surf- style -
captura-de-pantalla-2016-11-23-a-las-14-04-07
Thursday, November 24th, 2016

lamono #110 RIDE LIFE

- -photography- -skate- -surf- Art Boardsports -