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new wave caffè x villeroy&boch



Apoyamos el uso descabellado de las calles. Amamos los patines. Somos muy de Barcelona. Nos alimentamos del diseño. Hoy lunes, además, nos peleamos con quien haga falta por un señor café en una taza que huya de lo corriente y nos recuerde la importancia de los pequeños momentos. Con todo y si hacemos un cóctel de todas las cosas que nos mueven, obtenemos un combinado que los chicos de Villeroy&Boch han sabido plasmar en este audiovisual en que nos presentan las nuevas tazas New Wave Caffè: pequeñas piezas de porcelana que han conquistado ya ciudades como Sydney, Nueva York, París o Tokio. Y aquí no podíamos ser menos. Para los que crean que el más aventurero de los espíritus viajeros es incompatible con saber apreciar un momento casero en condiciones les recomendamos rodear con ambas manos una de las New Wave Caffè con algo calentito al llegar de conquistar tierras lejanas, a ver qué opina ahora. Y es que este proyecto demuestra que se trata de dos maravillas que caben en una misma taza de café. Porque la fuerza de las ruedas surcando el asfalto es comparable a la energía que nos regala un café mañanero–y más si el recipiente acompaña. Y fíjate si han acompañado a gente estas tazas, que han visto ya medio mundo.

sol-taza

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Three men, Jodhpur, India, 1996

"It is a hot afternoon in the Old Quarter, the Brahman section of Jodhpur.  Three city workmen wait for their afternoon tea, delivered each day by a street vendor.  McCurry discovers these wonderful juxtapositions of colour, shapes and planes during his 'wanderings', long walks during which he focuses attention on the here and now, being fully open to what each moment brings.  Here, the red jumps out of the blue as if in an abstract painting, yet remains centered within the lives of these three men, patiently awaiting their tea." - Phaidon 55


Magnum Photos, NYC5911, MCS1996002 K145

Phaidon, 55, South Southeast, Iconic Photographs, IP page 13, final book_iconic, final print_milan

On the edge of the Thar Desert is Jodhpur, once the capital of a princely state. Its medieval quarter, surrounded by a ten-kilometer wall, is a maze of alleyways, often only wide enough for a man or a cow to pass. There are no cars or motorcycles, only vendors hawking their wares on foot. The old city is blue. Local guides say that the blue wash of the houses originally indicated the homes of the upper-caste Brahmins, custodians of holy places and the written word. Others contradict this, saying buildings used to be painted white, before the discovery that copper sulfate added to the white-lime-wash- turning it blue- deterred nesting termites. It caught on. Varieties of blue, from royal blue to aquamarine, form the backdrop for a theatre of colour played out its streets, defying the parched orange of the surrounding desert. McCurry, Steve. (2000). South SouthEast. London: Phaidon Press Limited., 139

At the heart of the old city of Jodhpur is the medieval quarter.  The area is made up of a network of passageways, where the walls are all painted blue.  There McCurry happened upon these three workers taking a break from their labours.
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